A representative sample of the population aged 9 years and older responds to questions about their access to and use of various media each year. Interviews were conducted with 3 012 people in 2025, resulting in a response rate of 50.4 percent.
Since 1991, the population’s media habits have changed from a time where printed newspapers, linear-TV, and radio were the most important media in everyday life, to a time where mobile phones, the internet, and social media are gradually taking over. The 2025 survey shows that the population is increasingly adopting digital media, while the use of traditional media is declining. This is also reflected in the type of media people use to keep up with the news. The greatest differences in media habits are found between the various age groups.
The older age groups in the population use traditional media to the greatest extent, while at the same time embracing more digital media habits. The 2025-survey shows a decline in the use of printed newspapers among the oldest age groups, compared with previous years. In 2024, 41 percent of those aged 67 to 79 read a printed newspaper daily, while the corresponding share in 2025 is 32 percent. Although older people are reading fewer printed newspapers than before, the share of people reading online newspapers is increasing. We see a similar trend for the rest of the population. People are keeping up with the news, but the source of the news is changing. In 2024, 58 percent of the population read online newspapers daily, a share that increased to 61 percent in 2025. On average, the population spends half an hour each day reading online newspapers.
The greatest differences in news consumption are found between the various age groups. In addition to newspapers, older age groups still use radio and linear-TV extensively as their primary source of news. Nevertheless, there is an increase among older people in the use of social media as a source of news. Social media and online newspapers are the main sources of news for younger people. 81 percent of those aged 16 to 24 use social media daily as a source of news, and 42 percent in the same age group read online newspapers daily.
82 percent of the population uses social media on an average day in 2025. Nearly everyone in the population aged 16 to 19 uses social media daily and spends just above four hours on social media on average per day. Back in 2024, 39 percent of 9 to 12-year-olds reported using social media daily, and this share increased to 54 percent in 2025. We see a similar increase among the oldest age groups. 43 percent of those aged 80 or older use social media on an average day, an increase of 19 percentage points from 2024.
In 2025, almost everyone over the age of 9 has access to a mobile phone and internet at home. The internet has become an integrated part of our everyday lives, and both the amount of time spent online and the share of people using the internet daily have remained stable in recent years. Among people aged 9 to 66, almost everyone uses the internet daily, while the shares are somewhat lower among those aged 67 or older.
We use traditional media less, but we still spend just as much or more time on media in 2025 than in previous years, just through different channels and in different formats. While listening to the radio is becoming less popular, interest in other audio media such as streamed music, podcasts, and audiobooks is growing. Although fewer people are watching the channels’ traditional TV broadcasts, many people have access to a subscription to a platform that streams films, series, and other video content. Nine out of ten people have access to at least one streaming service, such as Netflix, TV2 Play, or Viaplay, in 2025.