Statistical analyses 140

Norwegian Media Barometer 2013

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Norwegian Media Barometer is a publication based on Statistics Norway’s annual survey about the use of mass media. In the survey a representative sample of the total population aged 9-79 years, answer questions about their use of different mass media and access to mass media in their household. The survey has data on the use of mass media for all days of the week and different seasons of the year. The first survey was conducted in 1991. With the exception of 1993, the survey has been conducted annually. In the 2013-survey 1 826 persons participated. The results from the survey show that on an average day, 51 per cent of the population read newspapers issued on paper, against 55 per cent in 2012. We use 21 minutes daily for newspaper reading. There has been a tendency towards declining newspaper reading the later years.

8 per cent read weeklies on an average day in 2013, against 10 per cent the year before. There was a small decline in reading of weeklies during the 1990’s, but the last years it has been fairly stable. Women and older individuals are the most eager readers of weeklies. 9 per cent read magazines etc. on an average day, men more often than women. 25 per cent read books on an average day. Women are the most eager book readers. Individuals with higher education read books more than others.

41 per cent listen to records, cassettes, CD’s, MP3 or sound files during an average day in 2013. Among young individuals eight out of ten were listening. Seven out of ten listeners listen to files downloaded from the Internet. 10 per cent view VHS, DVD, hard disk recorders or PC-files during a day. The hard disk recorder is most popular. Elderly mostly use hard disk recorders, while young individuals mostly use PC-files.

59 per cent listened to the radio on an average day in 2013. This is about the same as the year before. 74 per cent watched television on an average day in 2013. This was a decline from 77 per cent in 2012. There was just a little change in the time spent on TV in 2013 than the year before. Young and older individuals have the highest viewing rate, but the elderly spend most time on it.

75 per cent used a PC at home during an average day in 2013. Older women use a PC the least. 85 per cent use the Internet during an average day. Both men and women have increased their Internet use during the last year. Young individuals are the most eager users. Three out of four Internet users read news on the net during an average day. 66 per cent of the net users use e-mail and 65 per cent use online social networks on an average day.

73 per cent went to the cinema during the year in 2013, against 67 per cent in 2012. The number of visits has increased somewhat. The young go most often to the cinema. On an average day, 82 per cent have a private mobile phone conversation, 36 per cent use the mobile phone for e-mails, while 54 per cent use the mobile phone for Internet use. 45 per cent had a hard disk recorder in 2013. 32 per cent had access to a DAB-radio at home. 96 per cent had Internet at home, 73 per cent had a smart phone and 61 per cent had a tablet. 58 per cent had a newspaper subscription in 2013, a decline form 62 per cent in 2012.

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