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Your answers matter

Statistics Norway (SSB) has conducted a yearly survey on media use in the population since 1991. The purpose of the survey is to produce official statistics on the population’s access to and use of mass media.

These statistics are an important source of information for public authorities and others who are planning and developing the country’s media services. The results are also used in Statistics Norway’s publications, and by universities and research environments in research and education. Media and interest organisations also use these statistics.

By media use we mean the use of the internet, newspapers, TV, radio, music, magazines, books, games and other mass media.

To produce reliable statistics on media use, we will ask you about

  • your use of internet and social media
  • how you watch TV and movies
  • which media you use to access news
  • your use of radio, podcasts, and music
  • your use of digital gaming, magazines and books.

In order to get some information about your background we also ask about your health and education. It takes approximately 15 minutes to complete the survey online and 20 minutes by phone, but this will vary from person to person.

A random sample of 6 000 individuals aged 9 years and older has been selected from Folkeregisteret (the national population register) to participate. For children aged 9-15 years all our communication is through the parents/guardians. Children aged 16-17 years will receive all information about participation themselves, and the parents/guardians will receive a letter notifying them that their child has been invited to participate.

We need answers from people of all ages across the country. If you have been selected, we cannot replace you with another person if you do not participate. Participation is voluntary, but your answers help ensure that statistics on media use are as reliable and accurate as possible.

You are invited to answer the survey either online or by telephone interview.

To answer online, use the link we send you via Altinn or e-mail. You can choose whether you want to answer in Norwegian or English.

If you are invited to complete the survey online and don’t do so within two weeks, you will be contacted by one of our interviewers by telephone. You can also call us at 62 88 56 08 or send an e-mail to svar@ssb.no to arrange a suitable time to conduct the interview.

Some of you will be contacted by telephone first. If you are in that group and do not complete the survey with a telephone interview within two weeks, you may complete the survey online.

The survey is set up to work in all web browsers and on all devices (phone, PC, tablet), however, if you experience technical problems we recommend trying another web browser or device before you call us for assistance. This often solves the problem.

Please contact us at 62 88 56 08 or e-mail svar@ssb.no if the technical issues are not resolved.

  • Your answers are only used to produce official statistics. Individual answers will never be published.
  • To shorten the survey, we use information from registers Statistics Norway has access to. We use information about you and your parents from Folkeregisteret (the national population register), information about education from school owners and Lånekassen (the educational loan fund). We also use information about income, work, social security and benefits from the Skatteetaten (the tax administration) and NAV.
  • Until your answers are part of statistical materials you may contact us to withdraw and request that the answers be deleted. You can do that by calling or sending us an email.
  • Your answers will be anonymized by December 1, 2027.

Do you have any other questions?

Below you will find the most frequently asked questions about the survey. If you cannot find the answer to your question, you can contact us by email or phone. See the contact information at the bottom of this page.

If you want to arrange a time of us to contact you, please call 62 88 56 08 or send an e-mail to svar@ssb.no.

Yes. If you want to get directly in touch with an interviewer, you can call 62 88 56 93 after 2 pm.

Yes. If you would like to respond online, you will find the link and login information in the letter you received in Altinn, by email, or by post from us. If you have not received this information, but wish to respond online, you can call 62 88 56 08 or send an email to svar@ssb.no to receive the link and login details.