380247
/en/varehandel-og-tjenesteyting/statistikker/ftot/aar
380247
statistikk
2019-06-06T08:00:00.000Z
Wholesale and retail trade and service activities
en
ftot, Business activities, breakdown of turnover by product, legal services, accounting services, auditing services, tax advisory services, management consultancy, market surveys and opinion polls, architectural services, technical consultancy services, advertising, media representation, recruitment and supply of labourService activities , Wholesale and retail trade and service activities
true

Business activities, breakdown of turnover by product

Updated

Next update

Not yet determined

Key figures

19.5 %

Advertisement on the internet’s share of total turnover in advertising services of 2017

Industry 73.1 Advertising services. Turnover, by products. Enterprises
2017
73.1 Advertising73.110 Advertising agencies73.120 Media representation
NOK millionShareNOK millionShareNOK millionShare
TOTAL22 363.6100.09 543.3100.012 820.2100.0
01 Media representation services12 685.756.7709.47.411 976.393.4
01.01 In print media3 262.114.6155.61.63 106.524.2
01.02 In TV/ radio3 985.617.881.60.93 904.030.5
01.03 In internet4 360.319.5459.04.83 901.230.4
01.04 Sale of events relating advertising73.70.30.00.073.70.6
01.05 Other sale of advertising space1 004.04.513.20.1990.97.7
02 Services By advertising agencies9 317.241.78 496.289.0821.06.4
02.01 Full service advertising5 139.523.04 428.546.4711.05.5
02.02 Direct marketing and direct mailing848.63.8800.98.447.70.4
02.03 Advertising design1 009.44.51 003.410.56.00.0
02.04 Other advertising services2 319.710.42 263.423.756.30.4
03 Other additional products360.71.6337.73.522.90.2

See selected tables from this statistics

Table 1 
Industry 70.2 Business and management consultancy. Turnover by products. Enterprises

Industry 70.2 Business and management consultancy. Turnover by products. Enterprises
2017
70.2 Management consultancy activities70.210 Public relations and communication activities70.220 Business and other management consultancy activities
NOK millionShareNOK millionShareNOK millionShare
TOTAL23 320.5100.02 747.5100.020 573.0100.0
01 Business and management consultancy activities22 498.696.52 529.092.019 969.697.1
01.1 Public relations (PR) and communication services2 303.89.92 219.080.884.80.4
01.2 Strategic management consulting services6 132.426.3102.53.76 029.929.3
01.3 Financial management consulting services1 692.77.3....1 692.78.2
01.4 Human resources management consulting services1 826.27.80.00.01 826.28.9
01.5 Marketing management consulting services922.34.0207.57.6714.83.5
01.6 Productions management consulting services346.71.5....346.71.7
01.7 Supply chain and other management consulting services596.22.6....596.22.9
01.8 Businnes process management services1 217.05.2....1 217.05.9
01.9 Other project management services, excluding construction871.03.7....871.04.2
01.10 Other business consulting services6 590.428.3....6 590.432.0
02 Trademarks and franchises consulting services0.00.00.00.00.00.0
03 Other additional products821.83.5218.58.0603.42.9

Table 2 
Industry 69.1 Legal activities. Turnover, by products. Enterprises

Industry 69.1 Legal activities. Turnover, by products. Enterprises
2017
NOK millionPer cent
TOTAL16 756.8100.0
01 Legal advisory and representation services in criminal law804.74.8
02 Legal advisory and representation services in business/commercial law9 913.859.2
03 Legal advisory and representation services in labour law1 127.36.7
04 Legal advisory and representation services in civil law4 136.824.7
05 Patent and copyrigths consultancy services88.00.5
06 Notarial services17.00.1
07 Arbitration and conciliation services113.10.7
08 Auction legal services0.00.0
09 Other legal services533.43.2
10 Other additional products22.70.1

Table 3 
Industry 78 Labour recruitment and provision of personnel. Turnover by products. Enterprises

Industry 78 Labour recruitment and provision of personnel. Turnover by products. Enterprises
2017
78 Employment activities78.100 Activities of employment placement agencies78.200 Temporary employment agency activities
NOK millionShareNOK millionShareNOK millionShare
TOTAL33 189.7100.01 313.5100.031 876.1100.0
01 Placement services of personnel1 659.25.01 146.787.3512.61.6
01.01 Executive search services620.31.9506.338.5114.10.4
01.02 Placement services of office support personnel and other workers1 038.93.1640.448.8398.51.3
02 Supply services of personnel30 835.792.9148.411.330 687.396.3
02.01 Computer and telecommunication1 468.64.4....1 468.64.6
02.02 Other office support personnel2 410.37.3....2 410.37.6
02.03 Commercial and trade483.81.5....483.81.5
02.04 Industrial/manufacturing workers4 678.814.17.50.64 671.414.7
02.05 Hotels and restaurants (HORECA)1 002.13.0....1 002.13.1
02.06 Medical1 818.15.5....1 818.15.7
02.07 Transport, warehousing and logistics2 108.06.43.00.22 105.06.6
02.08 Construction9 081.427.445.03.49 036.428.3
02.09 Other personnel7 784.523.592.97.17 691.524.1
03 Other human resources provision services personnel216.90.70.00.0216.90.7
04 Other additional products477.91.418.51.4459.31.4

Table 4 
Industry 73.2 Market research and public opinion polling. Turnover, by product. Enterprises

Industry 73.2 Market research and public opinion polling. Turnover, by product. Enterprises
2017
NOK millionShare
TOTAL1 529.3100.0
1 Market research services1 427.093.3
1.01 Qualitative surveys160.410.5
1.02 Quantitative ad-hoc surveys403.526.4
1.03 Quantitative continuous/regular surveys478.731.3
1.04 Market research other than surveys384.425.1
2 Public opinion polling services18.41.2
3 Other additional products83.95.5

Table 5 
Industry 71.2 Technical testing and analysis. Turnover, by products . Enterprises.

Industry 71.2 Technical testing and analysis. Turnover, by products . Enterprises.
2017
NOK millionShare
TOTAL15 420.3100.0
1 Technical testing and analysis services14 565.094.5
1.1 Composition and purity testing and analysis services1 036.16.7
1.2 Testing and analysis services of physical properties7 172.146.5
1.3 Testing and analysis services of integrated mechanical and electrical systems services728.04.7
1.4 Technical automobile inspection services171.61.1
1.5 Certification1 626.010.5
1.6 Other technical testing inspection and analysis services3 831.224.8
2 Other additional products855.35.5

Table 6 
Industry 71.1 Architectural and engineering services. Turnover, by products. Enterprises.

Industry 71.1 Architectural and engineering services. Turnover, by products. Enterprises.
2017
71.1 Architectural activities and technical consultancy activities71.11 Architectural activities71.12 Engineering activities and related technical consultancy
NOK millionShareNOK millionShareNOK millionShare
TOTAL95 696.7100.07 978.0100.087 718.7100.0
1 Architectural services8 373.48.76 611.182.91 762.32.0
1.01 Plans and drawings for architectural purposes3 105.03.22 557.132.1547.90.6
1.02 Architectural services for buildings3 673.13.83 048.038.2625.10.7
1.03 Architectural advisory services50.60.150.60.60.00.0
1.04 Landscape architectural services955.31.0518.06.5437.30.5
1.05 Historical restoration architectural services589.50.6437.55.5152.00.2
2 Urban and land planning services1 095.21.1767.49.6327.80.4
3 Engineering services65 263.768.2355.44.564 908.374.0
3.01 Engineering advisory services13 541.614.2161.22.013 380.415.3
3.02 Engineering services for building projects16 775.517.554.00.716 721.519.1
3.03 Engineering services for power projects13 918.814.50.70.013 918.115.9
3.04 Engineering services for transportation projects2 746.12.9126.11.62 620.03.0
3.05 Engineering services for water, sewerage and drainage projects1 604.21.713.40.21 590.81.8
3.06 Engineering services for industrial and manufacturing projects11 883.512.40.00.011 883.513.5
3.07 Engineering services for telecommunications and broadcasting projects1 799.21.90.00.01 799.22.1
3.08 Engineering services for waste management services541.30.60.00.0541.30.6
3.09 Engineering services for other projects2 453.62.60.00.02 453.62.8
4 Project management services related to constructions and civil engineering works2 976.63.194.51.22 882.13.3
5 Geological, geophysical and related prospecting and consulting services16 329.217.10.00.016 329.218.6
9 Other1 658.51.7149.61.91 508.91.7

Table 7 
Industry 69.2 Accounting & Audition. Turnover by products. Enterprises.

Industry 69.2 Accounting & Audition. Turnover by products. Enterprises.
2017
69.2 Accounting, bookkeeping and auditing activities69.201 Accounting and bookkeeping69.202 Auditing69.203 Tax consultancy activity
NOK millionShareNOK millionShareNOK millionShareNOK millionShare
TOTAL27 785.2100.014 934.7100.012 814.5100.0....
01 Financial audition7 983.228.74.50.07 978.762.3....
02 Accounting and bookkeeping15 320.255.114 184.895.01 134.88.90.6..
02.1 Accounting services except tax returns3 347.012.03 047.320.4299.72.3....
02.2 Bookkeeping services8 577.130.98 361.056.0216.11.7....
02.3 Compilation services of financial statemenst and review services2 044.47.41 455.09.7588.94.60.6..
02.4 Payroll services1 351.74.91 321.68.830.10.2....
03 Tax consultancy services including tax returns1 704.06.1526.83.51 156.09.021.2..
04 Insolvency and receivership services300.41.131.60.2266.92.11.9..
05 Other additional products2 477.48.9187.01.32 278.117.812.2..

About the statistics

The statistics provide detailed information about the products that are produced within NACE 69.1, 69.2, 70.2, 71.1, 71.2, 73.1, 73.2 and 78.

Definitions

Definitions of the main concepts and variables

Enterprise

In the Standard Industrial Classification (SIC) an enterprise is the smallest combination of legal entities that is an organizational unit producing goods or services, which benefits from a certain degree of autonomy in decision making.

Turnover

Turnover is defined as the sum of remuneration for rendering of services to customers and sales of merchandise, and gross income from other activities. Rental income and commissions are included, while special taxes, subsidies and profits from sales of businesses assets are not. VAT is not included in the statistics.

Standard classifications

The Standard Industrial Classification used in Statistics Norway, is based on the EU standard NACE Rev. 2 and the UN standard ISIC Rev. 3.

The types of products are to a certain degree identical with new CPA, which are to be introduced in 2008, but are not as detailed as this.

Administrative information

Name and topic

Name: Business activities, breakdown of turnover by product
Topic: Wholesale and retail trade and service activities

Responsible division

Division for Structural Business Statistics

Regional level

National level.

Frequency and timeliness

Annual. Final figures are published within 16 months after the end of the reference period.

The statistic are published after the following cycle:

Annually:

Nace 69.1 Legal activities

Nace 69.2 Accounting, book-keeping and auditing activities. Tax consultancy

Nace 70.2 Management consultancy activities

Nace 71.1 Architectural activities and technical consultancy activities

Nace 71.2 Technical testing and analysis

Nace 73.1 Advertising services

Nace 73.2 Market research and public opinion polling

Nace 78 Labour recruitment and provision of personnel

Nace 69.1, 69.2, 70.2, 73.1 and 78 were collected for the reference year 2008. Nace 71.1, 71.2, 73.1, 73.2 and 78 were collected for the reference year 2009.

International reporting

The statistics are reported to Eurostat.

Nace 73.1 and 78 are reported yearly and nace 69.1, 69.2, 70.2, 71.1, 71.2 and 73.2 every second year.

Microdata

Primary data and the compiled statistics are stored temporarily in the programming language SAS, and stored permanently as text-files.

Background

Background and purpose

The statistics provides detailed information about the products which are produced within nace 69.2, 70.2, 71.1., 71.2, 73.1, 73.2 og 78.

The statistic fulfill the requirements in annex 8 in the SBS-regulation. The statistic were published for the first time in 2006, for the reference year 2004.

Users and applications

The data are needed by the National accounts (NR). In addition ministries and various trade organizations want and need statistical data and the public’s need for information has to be met too. The statistic are also used to provide weight information for service producer price indexes (SPPI).

Equal treatment of users

No external users have access to the statistics and analyses before they are published and accessible simultaneously for all users on ssb.no at 8 am. Prior to this, a minimum of three months' advance notice is given inthe Statistics Release Calendar. This is one of Statistics Norway's key principles for ensuring that all users are treated equally 

Coherence with other statistics

The statistic is a part of Statistics Norway industrial statistics covering most industries. The data are needed by the National accounts ( NR). The statistic are also used to provide weight information for service producer price indexes ( SPPI).

Legal authority

The Statistics Act, Sections 2-2, 2-3 and 3.2.

EEA reference

Council Regulation no. 58/97 of 20 December 1996, changed 11 of March 2008 (EC) No. 295/2008 of the European Parliament.

Production

Population

Business services, breakdown of turnover by product and include the industry groups and subgroups:

Nace 69.1 Legal activities

Nace 69.2 Accounting, book-keeping and auditing activities. Tax consultancy

Nace 70.2 Management consultancy activities

Nace 71.1 Architectural activities and technical consultancy activities

Nace 71.2 Technical testing and analysis

Nace 73.1 Advertising services

Nace 73.2 Market research and public opinion polling

Nace 78 Labour recruitment and provision of personnel

The statistics comprises most of the enterprises that are registered in the above groups , as long as the enterprises were registered with activity in Norway in the relevant statistical year.

The exception is enterprises within the public service sectors 110, 510 and 550. Such units are not included in the structural business statistics for real estate, renting and business activities even though they should happen to have operations in the abovementioned industries.

However, all other enterprises in the public sector or owned by the public sector, i.e. units with sector codes 610, 630, 635, 660 and 680, are included in the statistics if they have activity in the abovementioned industries.

Data sources and sampling

Data are collected directly from the enterprises through a survey. In addition, information about turnover for every enterprise in the population are collected through the Structural Business Statistic.

The population consists of all enterprises in the relevant industry groups with registered activity in the reference year. The population is divided into subpopulations, called strata, after criteria like industrial classification and number of employees. In some of the strata, all enterprises are always included in the sample. From the remaining strata, a representative selection of enterprises is drawn. The enterprises in the sample are identical with enterprises in the sample for Structural Business Statistic.

The enterprises in the sample provide information about turnover, divided between different products. For the enterprises outside the sample information about total turnover are collected through the Structural Business Statistic.

Collection of data, editing and estimations

The questionnaires are sent out in April/May after the end of the statistical year, with a response deadline of four or five weeks. The enterprises that do not respond to the first letter will receive reminders in writing up until six months after the first deadline. Failure to respond is subject to fines.

The questionnaires are particular controlled for industry codes and breakdown of turnover into products.

The raw data are checked against reports for last year, the Central Register of Establishments and Enterprises, the Register of Annual Company Reports in Brønnøysund and other available sources like the Internet, and by contacting the respondent if necessary.

For the enterprises where a complete Trading statement (NO) with supplementary form exists, no variables are estimated. For these enterprises the information in the forms are used.

For the enterprises outside the sample we collect turnover from the Structural Business Statistics. We estimate the value of each product in every single enterprises, based on key from the sample in the same strata.

Seasonal adjustment

Not relevant

Confidentiality

If less than three enterprises represents a statistical variable, the numbers are not published. The reason is the risk that the units can be identified. This is especially critical when regional data are published.

Comparability over time and space

So far the statistic has only been published for the reference year 2004.

Accuracy and reliability

Sources of error and uncertainty

The results of a statistical survey will as a rule contain some measurement and processing errors. Measurement errors occur when the provider of the data gives erroneous answers due to forgetfulness, misunderstanding of the question etc.

Processing errors are errors from coding or errors that occur during the transferring of information from the questionnaire to the machine-readable medium or during revision.

Non-response will always be a factor in form-based surveys. This is because some respondents either do not return their forms or return them incompletely filled out.

Non-response can also be due to mergers, acquisiions, bankruptcy, etc.

Non-response from important units will be followed-up in the manual revision process. Other enterprises, which do not respond, will be treated the same way as the enterprises outside the sample.

Sampling errors is the uncertainty that occurs when the figures are produced on the basis of a sample of data, and not the whole population. The sampling error is the expected deviation between the result of the sample and the result if the whole population were examined.

Imbalances in the sample (e.g. misleading stratification) can cause errors for the variables for which information has not been obtained for all units in the population. Statistics Norway assumes explicitly by the imputation that enterprises outside the sample have the same cost and income structure as enterprises in the sample.

The Central Register of Establishments and Enterprises, the Register of Annual Company Reports in Brønnøysund, the VAT Register and the Register of Employees and Employers (the AA Register) are used in order to define the population and help collect the necessary data.

Errors in these administrative registers - like time gaps in registration, incorrectly identified unit characteristics etc. may therefore be a potential source of uncertainty in the statistics and may for instance have an impact when dividing the population into adequate strata.

Revision

Not relevant

Contact