Content
Published:
This is an archived release.
| 2015 | ||||||
|---|---|---|---|---|---|---|
| 73.1 Advertising | 73.110 Advertising agencies | 73.120 Media representation | ||||
| NOK million | Share | NOK million | Share | NOK million | Share | |
| TOTAL | 20 137.7 | 100.0 | 8 440.0 | 100.0 | 11 697.7 | 100.0 |
| 01 Media representation services | 11 099.7 | 55.1 | 449.3 | 5.3 | 10 650.5 | 91.0 |
| 01.01 In print media | 2 568.0 | 12.8 | 205.1 | 2.4 | 2 362.9 | 20.2 |
| 01.02 In TV/ radio | 4 198.2 | 20.8 | 5.7 | 0.1 | 4 192.5 | 35.8 |
| 01.03 In internet | 3 779.6 | 18.8 | 166.3 | 2.0 | 3 613.3 | 30.9 |
| 01.04 Sale of events relating advertising | 30.0 | 0.1 | 12.5 | 0.1 | 17.5 | 0.1 |
| 01.05 Other sale of advertising space | 523.8 | 2.6 | 59.6 | 0.7 | 464.2 | 4.0 |
| 02 Services By advertising agencies | 8 824.6 | 43.8 | 7 831.6 | 92.8 | 993.1 | 8.5 |
| 02.01 Full service advertising | 5 243.8 | 26.0 | 4 581.7 | 54.3 | 662.1 | 5.7 |
| 02.02 Direct marketing and direct mailing | 1 335.2 | 6.6 | 1 304.3 | 15.5 | 30.9 | 0.3 |
| 02.03 Advertising design | 474.1 | 2.4 | 468.8 | 5.6 | 5.3 | 0.0 |
| 02.04 Other advertising services | 1 771.6 | 8.8 | 1 476.8 | 17.5 | 294.8 | 2.5 |
| 03 Other additional products | 213.4 | 1.1 | 159.2 | 1.9 | 54.2 | 0.5 |
Additional information
For releases after 2007: The types of products partly correspond to the new CPA that was introduced in 2008, but are not as detailed as this.
Contact
-
Maria Asuncion Campechano
E-mail: maria.campechano@ssb.no
tel.: (+47) 40 81 14 21