Strong growth in turnover from online shopping

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The turnover from the local kind-of-activity units in the group retail trade not in stores, stalls and markets was NOK 20.7 billion in 2016, an increase of 16.5 per cent compared to 2015. The group includes retail sales via internet and mail order houses.

The structural statistics for wholesale and retail trade show that turnover from retail trade outside of stores, stalls and markets have seen a strong growth in recent years. After an average sales growth of 6.8 per cent for the years 2007 to 2013, the sales increased by 13.3 per cent from 2013 to 2014. From 2014 to 2015 there was an increase of 17.6 per cent. In conjunction with the new figures for 2016, the local kind-of-activity units (local KAUs) in this group has seen an increased turnover of 37 per cent in three years.

Weak growth for retail trade overall

As seen in figure 1 local KAUs in retail trade had a turnover of NOK 478.3 billion in 2016. This is an increase of 2,9 per cent compared to 2015. This is in line with the growth the division has seen the last years. The average growth in turnover from 2007 to 2016 is 3.1 per cent. 229 512 persons were employed in retail trade in 2016.

 

Figure 1. Turnover by industry group. Local kind-of-activity units

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
45 Wholesale and retail trade and repair of motor vehicles and motorcycles 164351.1 157188.2 150446.4 170107.6 185046.4 189219.7 193473.2 199154.9 217921.8 238466.5
46 Wholesale trade, except of motor vehicles and motorcycles 742664.5 787886.7 735018.0 742382.9 785666.9 821201.2 824743.3 852174.2 860894.7 899510.3
47 Retail trade, except of motor vehicles and motorcycles 364166.2 380511.9 385966.0 399589.4 414612.5 427640.3 437044.2 454851.0 464815.8 478275.0

 

Classification of Standard Industrial Classification

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