Continued growth for travel agencies
Transport and tourism
streiseby, Activities of travel agencies, tourist offices and tour operators, structural business statisticsTourism , Transport and tourism

Activities of travel agencies, tourist offices and tour operators, structural business statistics2007



Continued growth for travel agencies

Travel agencies had an operating result of almost NOK 500 million in 2007, which is an increase of almost NOK 180 million. Operating margin increased from 1.5 per cent in 2006 to 2.2 per cent in 2007. Travel agencies employed 3 441 persons in the same period, which is 2 per cent less than in 2006.

Travel agencies’ local kind-of-activity units (local KAUs) had a total turnover of more than NOK 22 billion and an increase of 12.9 per cent of the total value added. Travel agencies therefore represented 61.0 per cent of the approximate NOK 3 billion value added in the travel agency, travel office and tour operator industry. The industry had a total turnover of over NOK 31 billion in 2007.

Number of local KAUs and value-added by number of people employed. 2007

Numbers of operators in the industry. Local KAUs. 2004-2007

Record high new local KAUs

There were 195 new local KAUs in the travel agencies, travel offices and tour operators industry in 2007, which gave a total of 1 840 local KAUs. The largest increase of local KAUs was in the subgroup “Adventure, event and activities operators”, with 70 local KAUs and a 34 per cent increase compared to 2006. This shows that the tendency of growth of local KAUs within adventure tourism continues.

A good year for the industry

The industry had its operating margin increased from 2.0 per cent to 2.4 per cent and had a total operating result of about NOK 741 million in 2007. This is due to the largest subgroup, “Travel agencies” continuing to improve its operating margin. The reason for the low operating margin compared to other subgroups is that gross commission income for travel agencies was counted. The subgroup “Tour guides and leaders” had the best operating margin at 8.3 per cent in 2007.

Many small local KAUs

Around 81 per cent of the local KAUs had four or less employees. This group of local KAUs had a total value added of NOK 608 million, a total of 1 592 employees and a total turnover of almost NOK 4.8 billion in 2007. Local KAUs with more than 20 employees represented over one third of the total employees in the industry. In the group we find 47 local KAUs that had more than 20 employees, which generated 32.5 per cent of the total value added in the industry in 2007.

Statistics on the enterprise level

The structural business statistics for travel agencies, tourist offices and tour operators are compiled both on the local KAU level and on the enterprise level. Figures on the enterprise level will usually deviate from figures on the local KAU level. This is due to the fact that the enterprises are registered in the industry subclass that comprises the main part of the activity of the enterprise, and therefore may be registered in a different industry than some of the local KAUs.

Revision of industries

In 2007 and 2008, the enterprises in Statistics Norway’s Central Register of Establishments and Enterprises were coded in accordance with the new Standard Industrial Classification (SN2007). This has revealed some incorrectly classified enterprises and local KAUs. In such cases, the code according to the current standard (SN2002) has been revised. The new Standard Industrial Classification (SN2007) will be used for the first time in the publishing of preliminary figures for the statistical year of 2008, in October 2009. Descriptions of the classifications are available here .