Norwegian media barometer, 2010

The amount of people who read printed newspapers on an average day has fallen in recent years. From 2009 to 2010, there has just been a slight decline, from 65 per cent in 2009 to 64 per cent in 2010. In 1997 the percentage was 84.

The percentage of the population who used the Internet on an average day increased from 73 to 77 per cent among persons aged 9-79 from 2009 to 2010. The increase applies to all age groups.

Increase in TV viewers and radio listeners

The proportion of people who watch television on an average day has declined somewhat in recent years, but the percentage for 2010 was 82; slightly higher than in 2009. The proportion of radio listeners on an average day has also increased, from 53 per cent in 2009 to 56 per cent in 2010. We watched television for 2 hours and 32 minutes per day in 2010; 4 minutes more than the year before. We spent 1 hour and 21 minutes per day listening to the radio in 2010; 1 minute less than in 2009.

Increased use of sound files from Internet

The use of sound systems was stable, with 41 per cent in 2009 and 42 per cent in 2010. Fifty-nine per cent of those who used sound systems on an average day in 2010 listened to sound files from the Internet; an increase from 43 per cent in 2009. A total of 51 per cent of them used MP3 players in 2010. The proportion using CD players is declining.

Decrease in share of book readers

The percentage of book readers on an average day was 17 in 1997. This has subsequently increased. In 2009 it was 27 per cent, and in 2010 it decreased to 24 per cent. The number of persons who read weeklies and cartoons on an average day has changed little from 2009 to 2010.

Eight out of ten have Internet with broadband

While the access to VHS players in Norwegian households is slowly declining, there has been a considerable growth in the access to DVD/Blu-ray players in recent years. In 2010, the percentage was 87; just a slight increase from 2009. In addition, 38 per cent had access to a hard disc recorder in 2010. Eighty-two per cent had Internet with a broadband connection in their household in 2009. In 2010 the percentage has increased to 84. Twenty-one per cent had DAB-radio in 2010. Sixty-nine per cent of the population had one or more newspaper subscriptions in their household in 2010, about the same as the year before.