Table
Industry 73.1 Advertising services. Turnover, by products. Enterprises | 2016 |
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| 73.1 Advertising | 73.110 Advertising agencies | 73.120 Media representation |
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| NOK million | Share | NOK million | Share | NOK million | Share |
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| TOTAL | 21 820.4 | 100.0 | 9 610.8 | 100.0 | 12 209.6 | 100.0 |
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| 01 Media representation services | 11 188.9 | 51.3 | 883.7 | 9.2 | 10 305.2 | 84.4 |
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| 01.01 In print media | 2 652.3 | 12.2 | 290.7 | 3.0 | 2 361.6 | 19.3 |
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| 01.02 In TV/ radio | 3 849.2 | 17.6 | 0.4 | 0.0 | 3 848.8 | 31.5 |
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| 01.03 In internet | 4 052.2 | 18.6 | 556.1 | 5.8 | 3 496.1 | 28.6 |
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| 01.04 Sale of events relating advertising | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
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| 01.05 Other sale of advertising space | 635.2 | 2.9 | 36.5 | 0.4 | 598.7 | 4.9 |
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| 02 Services By advertising agencies | 10 210.4 | 46.8 | 8 306.0 | 86.4 | 1 904.4 | 15.6 |
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| 02.01 Full service advertising | 6 459.1 | 29.6 | 5 203.2 | 54.1 | 1 255.9 | 10.3 |
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| 02.02 Direct marketing and direct mailing | 1 856.6 | 8.5 | 1 344.8 | 14.0 | 511.8 | 4.2 |
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| 02.03 Advertising design | 423.5 | 1.9 | 372.1 | 3.9 | 51.4 | 0.4 |
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| 02.04 Other advertising services | 1 471.2 | 6.7 | 1 386.0 | 14.4 | 85.2 | 0.7 |
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| 03 Other additional products | 421.0 | 1.9 | 421.0 | 4.4 | 0.0 | 0.0 |
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