| $Total |
17 975.2 |
100.0 |
7 273.3 |
100.0 |
10 701.9 |
100.0 |
| |
|
|
|
|
|
|
| 1 Media representation services |
11 254.5 |
62.6 |
1 167.5 |
16.1 |
10 086.9 |
94.3 |
| 1.1 In print media |
3 899.2 |
21.7 |
315.5 |
4.3 |
3 583.7 |
33.5 |
| 1.2 In TV/ radio |
3 504.8 |
19.5 |
157.6 |
2.2 |
3 347.3 |
31.3 |
| 1.3 In Internett |
1 830.8 |
10.2 |
426.6 |
5.9 |
1 404.2 |
13.1 |
| 1.4 Sale of events relating advertising |
114.9 |
0.6 |
92.7 |
1.3 |
22.1 |
0.2 |
| 1.5 Other medias |
1 904.7 |
10.6 |
175.2 |
2.4 |
1 729.5 |
16.2 |
| |
|
|
|
|
|
|
| 2 Services by advertising agencies |
6 001.9 |
33.4 |
5 630.3 |
77.4 |
371.6 |
3.5 |
| 2.1 Full service advertising |
3 279.8 |
18.2 |
3 174.0 |
43.6 |
105.8 |
1.0 |
| 2.2 Direct marketing |
398.6 |
2.2 |
364.0 |
5.0 |
34.6 |
0.3 |
| 2.3 Advertising design |
931.5 |
5.2 |
902.7 |
12.4 |
28.9 |
0.3 |
| 2.4 Other advertising services |
1 392.0 |
7.7 |
1 189.6 |
16.4 |
202.4 |
1.9 |
| |
|
|
|
|
|
|
| 3 Other additional products |
718.9 |
4.0 |
475.5 |
6.5 |
243.4 |
2.3 |
|
