Statistics Norway

12 Marketing innovations, by main industry and size group carried through during the period 2008-2010
Main industry
Enterprise size		 Enterprises in population Enterprises with marketing innovation Type of marketing innovation
Significant changes in design or packaging New media or techniques for promotion New methods for product placement or sales channels New methods of pricing
  Number Percent Percent
A-N: All industries 16 859 21 52 58 39 32
5-9 employees 6 194 25 48 61 43 34
10-19 employees 3 978 18 52 60 36 30
20-49 employees 4 381 17 53 55 36 32
50-99 employees 1 218 19 58 47 36 30
100-199 employees  605 24 64 53 45 34
200-499 employees  306 24 62 57 36 16
>= 500 employees  177 28 66 68 42 32
             
C: Manufacturing 4 999 23 55 51 38 23
5-9 employees 1 846 25 44 53 42 22
10-19 employees 1 368 16 49 54 36 24
20-49 employees 1 084 24 65 47 34 27
50-99 employees  370 26 71 49 29 15
100-199 employees  194 29 75 46 39 19
200-499 employees 89 31 82 46 32 11
>= 500 employees 48 21  100 60 20 20
             
G,H,J,K,M,N: Services 9 157 23 52 62 41 36
5-9 employees 3 969 26 51 65 43 39
10-19 employees 2 320 22 54 62 36 33
20-49 employees 1 831 19 52 59 37 33
50-99 employees  524 19 48 47 43 37
100-199 employees  279 29 58 59 48 43
200-499 employees  149 26 55 63 39 21
>= 500 employees 85 36 61 77 58 42
             
A,B,D-F: Other industries 2 703 8 34 53 35 38
5-9 employees  379 10 21 36 28 46
10-19 employees  290 4 16 52 75 25
20-49 employees 1 466 8 34 62 34 36
50-99 employees  324 10 54 44 34 53
100-199 employees  132 8 50 50 50 40
200-499 employees 68 12 25 63 38 13
>= 500 employees 44 20 44 44 11 11
Source: Statistics Norway, CIS 2010.

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