Table 9 Very important arguments for private e-commerce in the last 12 months, by sex and age. 2nd quarter of 2009. Per cent

9 Very important arguments for private e-commerce in the last 12 months, by sex and age. 2nd quarter of 2009. Per cent
	Wider choice	Lower prices	Easy to use website	Convenience	Access to products not in the region	Independent quality certification or trust mark	Opinion rating on website from other users	Certainty about guarantees


All persons	38	57	70	74	54	64	30	70

Sex
Males	39	59	65	72	56	62	34	66
Females	37	55	77	77	51	65	27	75

Age
16 - 24 years	39	62	66	66	61	65	40	71
25 - 34 years	47	69	65	76	64	57	25	64
35 - 44 years	38	52	72	76	53	59	29	64
45 - 54 years	32	59	81	82	53	76	35	82
55 - 64 years	30	39	68	66	34	60	28	73
65 - 74 years	24	32	71	70	30	76	19	71