| Total |
16 468.5 |
100.0 |
6 649.6 |
100.0 |
9 818.9 |
100.0 |
| |
|
|
|
|
|
|
| 1 Media representation services |
10 165.2 |
61.7 |
1 019.7 |
15.3 |
9 145.5 |
93.1 |
| 1.1 In print media |
3 627.8 |
22.0 |
407.2 |
6.1 |
3 220.5 |
32.8 |
| 1.2 In TV/ radio |
3 027.6 |
18.4 |
98.1 |
1.5 |
2 929.5 |
29.8 |
| 1.3 In Internett |
1 359.8 |
8.3 |
331.4 |
5.0 |
1 028.4 |
10.5 |
| 1.4 Sale of events relating advertising |
65.0 |
0.4 |
34.7 |
0.5 |
30.3 |
0.3 |
| 1.5 Other medias |
2 085.0 |
12.7 |
148.3 |
2.2 |
1 936.8 |
19.7 |
| |
|
|
|
|
|
|
| 2 Services by advertising agencies |
5 796.6 |
35.2 |
5 307.4 |
79.8 |
489.1 |
5.0 |
| 2.1 Full service advertising |
2 834.6 |
17.2 |
2 710.7 |
40.8 |
123.9 |
1.3 |
| 2.2 Direct marketing |
423.3 |
2.6 |
390.1 |
5.9 |
33.2 |
0.3 |
| 2.3 Advertising design |
1 499.2 |
9.1 |
1 404.3 |
21.1 |
94.9 |
1.0 |
| 2.4 Other advertising services |
1 039.5 |
6.3 |
802.4 |
12.1 |
237.1 |
2.4 |
| |
|
|
|
|
|
|
| 3 Other additional products |
506.7 |
3.1 |
322.4 |
4.8 |
184.3 |
1.9 |
|
