| Total |
18 726.1 |
100.0 |
7 629.6 |
100.0 |
11 096.5 |
100.0 |
| |
|
|
|
|
|
|
| 1 Media representation services |
10 449.3 |
55.8 |
1 466.7 |
19.2 |
8 982.6 |
80.9 |
| 1.1 In print media |
5 767.4 |
30.8 |
511.8 |
6.7 |
5 255.6 |
47.4 |
| 1.2 In TV/ radio |
561.3 |
3.0 |
186.1 |
2.4 |
375.2 |
3.4 |
| 1.3 In Internett |
1 048.8 |
5.6 |
357.2 |
4.7 |
691.6 |
6.2 |
| 1.4 Sale of events relating advertising |
374.6 |
2.0 |
58.3 |
0.8 |
316.4 |
2.9 |
| 1.5 Other medias |
2 697.1 |
14.4 |
353.3 |
4.6 |
2 343.9 |
21.1 |
| |
|
|
|
|
|
|
| 2 Services by advertising agencies |
7 253.7 |
38.7 |
5 534.2 |
72.5 |
1 719.5 |
15.5 |
| 2.1 Full service advertising |
4 189.8 |
22.4 |
2 782.0 |
36.5 |
1 407.9 |
12.7 |
| 2.2 Direct marketing |
819.4 |
4.4 |
811.8 |
10.6 |
7.6 |
0.1 |
| 2.3 Advertising design |
1 191.2 |
6.4 |
1 133.0 |
14.9 |
58.2 |
0.5 |
| 2.4 Other advertising services |
1 053.2 |
5.6 |
807.4 |
10.6 |
245.8 |
2.2 |
| |
|
|
|
|
|
|
| 3 Other additional products |
1 023.2 |
5.5 |
628.7 |
8.2 |
394.5 |
3.6 |
|
