| Products, total |
16 324.0 |
100.0 |
| 1 Mediarepresentation services |
10 170.0 |
62.3 |
| 2.1 In internett |
397.3 |
2.4 |
| 1.2 In TV and radio |
2 111.0 |
12.9 |
| 1.3 In print media |
4 268.5 |
26.1 |
| 1.4 In other medias |
3 393.2 |
20.8 |
| 2 Services by advertising agencies |
4 928.4 |
30.2 |
| 2.1 Full service advertising |
1 734.5 |
10.6 |
| 2.2 Direct marketing |
984.6 |
6.0 |
| 2.3 Advertising design |
1 538.2 |
9.4 |
| 2.4 Other advertising services |
671.1 |
4.1 |
| 3 Other additional products |
1 225.6 |
7.5 |
| |
|
|
| Recidency by client, total |
16 324.0 |
100.0 |
| 4.1 Domestic |
14 720.0 |
90.2 |
| 4.2 Intra-EU |
1 351.3 |
8.3 |
| 4.3 Extra-EU |
252.6 |
1.5 |
|
