Statistics Norway

Business services, breakdown of turnover by product

3   Market research and public opinion polling. Turnover by products. Enterprises. 2004
Products Turnover
NOK million Percentage distribution
Total  848.3  100.0
1 Market research services  806.4 95.1
1.1 Qualitative surveys 82.0 9.7
1.2 Quantitative ad-hoc surveys  430.1 50.7
1.3 Quantitative continuous/regular surveys  148.0 17.4
1.4 Market research other than surveys 7.1 0.8
1.5 Other market research services  139.3 16.4
2 Public opinion polling services 23.7 2.8
3 Advertising services (all aspects) 0.0 0.0
4 Business and management consultancy services 7.6 0.9
5 Training services 0.5 0.1
6 Other additional products 10.1 1.2

Explanation of symbols