296941
/en/varehandel-og-tjenesteyting/statistikker/ftot/aar
296941
statistikk
2017-06-14T08:00:00.000Z
Wholesale and retail trade and service activities
en
ftot, Business activities, breakdown of turnover by product, legal services, accounting services, auditing services, tax advisory services, management consultancy, market surveys and opinion polls, architectural services, technical consultancy services, advertising, media representation, recruitment and supply of labourService activities , Wholesale and retail trade and service activities
true

Business activities, breakdown of turnover by product

Updated

Next update

Not yet determined

Key figures

18.8 %

Internet´s share of turnover in advertising services

Industry 73.1 Advertising services. Turnover, by products. Enterprises
2015
73.1 Advertising73.110 Advertising agencies73.120 Media representation
NOK millionShareNOK millionShareNOK millionShare
TOTAL20 137.7100.08 440.0100.011 697.7100.0
01 Media representation services11 099.755.1449.35.310 650.591.0
01.01 In print media2 568.012.8205.12.42 362.920.2
01.02 In TV/ radio4 198.220.85.70.14 192.535.8
01.03 In internet3 779.618.8166.32.03 613.330.9
01.04 Sale of events relating advertising30.00.112.50.117.50.1
01.05 Other sale of advertising space523.82.659.60.7464.24.0
02 Services By advertising agencies8 824.643.87 831.692.8993.18.5
02.01 Full service advertising5 243.826.04 581.754.3662.15.7
02.02 Direct marketing and direct mailing1 335.26.61 304.315.530.90.3
02.03 Advertising design474.12.4468.85.65.30.0
02.04 Other advertising services1 771.68.81 476.817.5294.82.5
03 Other additional products213.41.1159.21.954.20.5

See more tables on this subject

Table 1 
Industry 69.1 Architectural and engineering services. Turnover, by products. Enterprises

Industry 69.1 Architectural and engineering services. Turnover, by products. Enterprises
2015
NOK millionPer cent
TOTAL15 051.2100.0
01 Legal advisory and representation services in criminal law1 463.79.7
02 Legal advisory and representation services in business/commercial law8 426.556.0
03 Legal advisory and representation services in labour law927.26.2
04 Legal advisory and representation services in civil law3 207.321.3
05 Patent and copyrigths consultancy services109.50.7
06 Notarial services9.90.1
07 Arbitration and conciliation services92.40.6
08 Auction legal services2.00.0
09 Other legal services454.23.0
10 Other additional products358.52.4

Table 2 
Industry 69.2 Accounting & Audition. Turnover by products. Enterprises.

Industry 69.2 Accounting & Audition. Turnover by products. Enterprises.
2015
69.2 Accounting, bookkeeping and auditing activities69.201 Accounting and bookkeeping69.202 Auditing69.203 Tax consultancy activity
NOK millionShareNOK millionShareNOK millionShareNOK millionShare
TOTAL25 765.7100.014 077.3100.011 658.9100.0....
01 Financial audition8 080.831.4132.60.97 948.168.2....
02 Accounting and bookkeeping14 734.557.213 130.593.31 602.013.72.0..
02.1 Accounting services except tax returns2 852.811.12 563.418.2288.12.51.3..
02.2 Bookkeeping services7 944.230.87 639.954.3304.32.6....
02.3 Compilation services of financial statemenst and review services2 447.09.51 458.210.4988.88.5....
02.4 Payroll services1 490.55.81 468.910.420.90.20.7..
03 Tax consultancy services including tax returns1 234.44.8579.64.1629.45.425.5..
04 Insolvency and receivership services144.50.621.40.2121.11.02.0..
05 Other additional products1 571.56.1213.21.51 358.311.70.0..

Table 3 
Industry 70.2 Business and management consultancy. Turnover by products. Enterprises

Industry 70.2 Business and management consultancy. Turnover by products. Enterprises
2015
70.2 Management consultancy activities70.210 Public relations and communication activities70.220 Business and other management consultancy activities
NOK millionShareNOK millionShareNOK millionShare
TOTAL20 535.7100.02 236.8100.018 298.9100.0
01 Business and management consultancy activities19 715.096.02 117.294.717 597.896.2
01.1 Public relations (PR) and communication services2 041.49.91 719.376.9322.11.8
01.2 Strategic management consulting services6 366.831.06.80.36 360.034.8
01.3 Financial management consulting services1 755.38.5....1 755.39.6
01.4 Human resources management consulting services2 758.213.452.12.32 706.114.8
01.5 Marketing management consulting services663.63.2308.513.8355.11.9
01.6 Productions management consulting services462.42.3....462.42.5
01.7 Supply chain and other management consulting services273.81.3....273.81.5
01.8 Businnes process management services795.63.96.80.3788.94.3
01.9 Other project management services, excluding construction1 462.37.1....1 462.38.0
01.10 Other business consulting services3 135.615.323.71.13 111.917.0
02 Trademarks and franchises consulting services0.00.00.00.00.00.0
03 Other additional products820.74.0119.65.3701.03.8

Table 4 
Industry 71.1 Architectural and engineering services. Turnover, by products. Enterprises.

Industry 71.1 Architectural and engineering services. Turnover, by products. Enterprises.
2015
71.1 Architectural activities and technical consultancy activities71.11 Architectural activities71.12 Engineering activities and related technical consultancy
NOK millionShareNOK millionShareNOK millionShare
TOTAL102 956.3100.07 029.9100.095 926.4100.0
1 Architectural services6 851.96.75 331.875.81 520.11.6
1.01 Plans and drawings for architectural purposes2 265.42.21 892.426.9373.00.4
1.02 Architectural services for buildings2 877.32.82 362.933.6514.40.5
1.03 Architectural advisory services....182.82.6....
1.04 Landscape architectural services812.90.8466.16.6346.80.4
1.05 Historical restoration architectural services713.50.7427.66.1285.90.3
2 Urban and land planning services1 587.81.5878.512.5709.30.7
3 Engineering services63 408.861.6793.411.362 615.465.3
3.01 Engineering advisory services5 537.85.4132.51.95 405.35.6
3.02 Engineering services for building projects8 937.58.7578.68.28 358.98.7
3.03 Engineering services for power projects13 979.813.60.00.013 979.814.6
3.04 Engineering services for transportation projects4 804.44.711.80.24 792.65.0
3.05 Engineering services for water, sewerage and drainage projects1 988.61.941.20.61 947.42.0
3.06 Engineering services for industrial and manufacturing projects........20 638.021.5
3.07 Engineering services for telecommunications and broadcasting projects........3 196.53.3
3.08 Engineering services for waste management services663.80.60.60.0663.20.7
3.09 Engineering services for other projects3 662.23.628.60.43 633.63.8
4 Project management services related to constructions and civil engineering works10 305.810.014.50.210 291.310.7
5 Geological, geophysical and related prospecting and consulting services19 591.219.04.10.119 587.120.4
9 Other1 210.61.27.60.11 203.01.3

Table 5 
Industry 71.2 Technical testing and analysis. Turnover, by products . Enterprises.

Industry 71.2 Technical testing and analysis. Turnover, by products . Enterprises.
2015
NOK millionShare
TOTAL13 691.1100.0
1 Technical testing and analysis services12 473.991.1
1.1 Composition and purity testing and analysis services1 120.28.2
1.2 Testing and analysis services of physical properties5 211.338.1
1.3 Testing and analysis services of integrated mechanical and electrical systems services420.43.1
1.4 Technical automobile inspection services260.61.9
1.5 Certification2 008.714.7
1.6 Other technical testing inspection and analysis services3 452.825.2
2 Other additional products1 217.28.9

Table 6 
Industry 73.2 Market research and public opinion polling. Turnover, by product. Enterprises

Industry 73.2 Market research and public opinion polling. Turnover, by product. Enterprises
2015
NOK millionShare
TOTAL1 238.6100.0
1 Market research services1 058.585.5
1.01 Qualitative surveys336.227.1
1.02 Quantitative ad-hoc surveys405.732.8
1.03 Quantitative continuous/regular surveys304.624.6
1.04 Market research other than surveys12.01.0
2 Public opinion polling services177.514.3
3 Other additional products2.60.2

Table 7 
Industry 78 Labour recruitment and provision of personnel. Turnover by products. Enterprises

Industry 78 Labour recruitment and provision of personnel. Turnover by products. Enterprises
2015
78 Employment activities78.100 Activities of employment placement agencies78.200 Temporary employment agency activities
NOK millionShareNOK millionShareNOK millionShare
TOTAL31 898.2100.01 391.6100.030 506.6100.0
01 Placement services of personnel1 843.75.81 265.590.9578.31.9
01.01 Executive search services626.82.0488.235.1138.70.5
01.02 Placement services of office support personnel and other workers1 216.93.8777.355.9439.61.4
02 Supply services of personnel29 623.092.997.77.029 525.296.8
02.01 Computer and telecommunication778.82.4....778.82.6
02.02 Other office support personnel4 857.915.22.40.24 855.515.9
02.03 Commercial and trade469.21.54.70.3464.61.5
02.04 Industrial/manufacturing workers5 961.718.7....5 961.719.5
02.05 Hotels and restaurants (HORECA)1 042.73.3....1 042.73.4
02.06 Medical1 828.95.7....1 828.96.0
02.07 Transport, warehousing and logistics2 106.96.627.22.02 079.76.8
02.08 Construction7 523.823.663.44.67 460.324.5
02.09 Other personnel5 053.315.8....5 053.316.6
03 Other human resources provision services personnel187.40.627.11.9160.30.5
04 Other additional products244.10.81.30.1242.80.8

About the statistics

The statistics provide detailed information about the products that are produced within NACE 69.1, 69.2, 70.2, 71.1, 71.2, 73.1, 73.2 and 78.

Definitions

Definitions of the main concepts and variables

Enterprise

In the Standard Industrial Classification (SIC) an enterprise is the smallest combination of legal entities that is an organizational unit producing goods or services, which benefits from a certain degree of autonomy in decision making.

Turnover

Turnover is defined as the sum of remuneration for rendering of services to customers and sales of merchandise, and gross income from other activities. Rental income and commissions are included, while special taxes, subsidies and profits from sales of businesses assets are not. VAT is not included in the statistics.

Standard classifications

The Standard Industrial Classification used in Statistics Norway, is based on the EU standard NACE Rev. 2 and the UN standard ISIC Rev. 3.

The types of products are to a certain degree identical with new CPA, which are to be introduced in 2008, but are not as detailed as this.

Administrative information

Name and topic

Name: Business activities, breakdown of turnover by product
Topic: Wholesale and retail trade and service activities

Responsible division

Division for Construction and Service

Regional level

National level.

Frequency and timeliness

Annual. Final figures are published within 16 months after the end of the reference period.

The statistic are published after the following cycle:

Annually:

Nace 69.1 Legal activities

Nace 69.2 Accounting, book-keeping and auditing activities. Tax consultancy

Nace 70.2 Management consultancy activities

Nace 71.1 Architectural activities and technical consultancy activities

Nace 71.2 Technical testing and analysis

Nace 73.1 Advertising services

Nace 73.2 Market research and public opinion polling

Nace 78 Labour recruitment and provision of personnel

Nace 69.1, 69.2, 70.2, 73.1 and 78 were collected for the reference year 2008. Nace 71.1, 71.2, 73.1, 73.2 and 78 were collected for the reference year 2009.

International reporting

The statistics are reported to Eurostat.

Nace 73.1 and 78 are reported yearly and nace 69.1, 69.2, 70.2, 71.1, 71.2 and 73.2 every second year.

Microdata

Primary data and the compiled statistics are stored temporarily in the programming language SAS, and stored permanently as text-files.

Background

Background and purpose

The statistics provides detailed information about the products which are produced within nace 69.2, 70.2, 71.1., 71.2, 73.1, 73.2 og 78.

The statistic fulfill the requirements in annex 8 in the SBS-regulation. The statistic were published for the first time in 2006, for the reference year 2004.

Users and applications

The data are needed by the National accounts (NR). In addition ministries and various trade organizations want and need statistical data and the public’s need for information has to be met too. The statistic are also used to provide weight information for service producer price indexes (SPPI).

Equal treatment of users

No external users have access to the statistics and analyses before they are published and accessible simultaneously for all users on ssb.no at 8 am. Prior to this, a minimum of three months' advance notice is given inthe Statistics Release Calendar. This is one of Statistics Norway's key principles for ensuring that all users are treated equally 

Coherence with other statistics

The statistic is a part of Statistics Norway industrial statistics covering most industries. The data are needed by the National accounts ( NR). The statistic are also used to provide weight information for service producer price indexes ( SPPI).

Legal authority

The Statistics Act, Sections 2-2, 2-3 and 3.2.

EEA reference

Council Regulation no. 58/97 of 20 December 1996, changed 11 of March 2008 (EC) No. 295/2008 of the European Parliament.

Production

Population

Business services, breakdown of turnover by product and include the industry groups and subgroups:

Nace 69.1 Legal activities

Nace 69.2 Accounting, book-keeping and auditing activities. Tax consultancy

Nace 70.2 Management consultancy activities

Nace 71.1 Architectural activities and technical consultancy activities

Nace 71.2 Technical testing and analysis

Nace 73.1 Advertising services

Nace 73.2 Market research and public opinion polling

Nace 78 Labour recruitment and provision of personnel

The statistics comprises most of the enterprises that are registered in the above groups , as long as the enterprises were registered with activity in Norway in the relevant statistical year.

The exception is enterprises within the public service sectors 110, 510 and 550. Such units are not included in the structural business statistics for real estate, renting and business activities even though they should happen to have operations in the abovementioned industries.

However, all other enterprises in the public sector or owned by the public sector, i.e. units with sector codes 610, 630, 635, 660 and 680, are included in the statistics if they have activity in the abovementioned industries.

Data sources and sampling

Data are collected directly from the enterprises through a survey. In addition, information about turnover for every enterprise in the population are collected through the Structural Business Statistic.

The population consists of all enterprises in the relevant industry groups with registered activity in the reference year. The population is divided into subpopulations, called strata, after criteria like industrial classification and number of employees. In some of the strata, all enterprises are always included in the sample. From the remaining strata, a representative selection of enterprises is drawn. The enterprises in the sample are identical with enterprises in the sample for Structural Business Statistic.

The enterprises in the sample provide information about turnover, divided between different products. For the enterprises outside the sample information about total turnover are collected through the Structural Business Statistic.

Collection of data, editing and estimations

The questionnaires are sent out in April/May after the end of the statistical year, with a response deadline of four or five weeks. The enterprises that do not respond to the first letter will receive reminders in writing up until six months after the first deadline. Failure to respond is subject to fines.

The questionnaires are particular controlled for industry codes and breakdown of turnover into products.

The raw data are checked against reports for last year, the Central Register of Establishments and Enterprises, the Register of Annual Company Reports in Brønnøysund and other available sources like the Internet, and by contacting the respondent if necessary.

For the enterprises where a complete Trading statement (NO) with supplementary form exists, no variables are estimated. For these enterprises the information in the forms are used.

For the enterprises outside the sample we collect turnover from the Structural Business Statistics. We estimate the value of each product in every single enterprises, based on key from the sample in the same strata.

Seasonal adjustment

Not relevant

Confidentiality

If less than three enterprises represents a statistical variable, the numbers are not published. The reason is the risk that the units can be identified. This is especially critical when regional data are published.

Comparability over time and space

So far the statistic has only been published for the reference year 2004.

Accuracy and reliability

Sources of error and uncertainty

The results of a statistical survey will as a rule contain some measurement and processing errors. Measurement errors occur when the provider of the data gives erroneous answers due to forgetfulness, misunderstanding of the question etc.

Processing errors are errors from coding or errors that occur during the transferring of information from the questionnaire to the machine-readable medium or during revision.

Non-response will always be a factor in form-based surveys. This is because some respondents either do not return their forms or return them incompletely filled out.

Non-response can also be due to mergers, acquisiions, bankruptcy, etc.

Non-response from important units will be followed-up in the manual revision process. Other enterprises, which do not respond, will be treated the same way as the enterprises outside the sample.

Sampling errors is the uncertainty that occurs when the figures are produced on the basis of a sample of data, and not the whole population. The sampling error is the expected deviation between the result of the sample and the result if the whole population were examined.

Imbalances in the sample (e.g. misleading stratification) can cause errors for the variables for which information has not been obtained for all units in the population. Statistics Norway assumes explicitly by the imputation that enterprises outside the sample have the same cost and income structure as enterprises in the sample.

The Central Register of Establishments and Enterprises, the Register of Annual Company Reports in Brønnøysund, the VAT Register and the Register of Employees and Employers (the AA Register) are used in order to define the population and help collect the necessary data.

Errors in these administrative registers - like time gaps in registration, incorrectly identified unit characteristics etc. may therefore be a potential source of uncertainty in the statistics and may for instance have an impact when dividing the population into adequate strata.

Revision

Not relevant

Contact