Nine in ten use internet every day

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Nine in ten Norwegians between 16 and 79 years surf the internet every day. Sixty-five per cent use social media daily.

Ninety-six per cent between 16 and 79 years have used the internet in the last three months, and 90 per cent use the internet every day. Almost everyone between 16 and 54 years surfs the web daily. The share decreases to 69 per cent in the 65 to 74 years age group. Ninety-four per cent of Norwegian households have broadband access at home.

Figure 1. Use of internet, by age. 2017
Figure 1. Use of internet, by age. 2017
Have used internet in the last 3 months Use internet every day
16-24 years 99 98
25-34 years 100 98
35-44 years 99 95
45-54 years 99 96
55-64 years 97 88
65-74 years 88 69
75-79 years 65 43

Population and age Groups

The survey includes the population aged between 16 and 79 years, which is broken down into the following age groups: 16-24, 25-34. 35-44. 45-54, 55-64, 65-74 and 75-79. For European comparisons, Eurostat use the population between 16 and 74 years.

Two in three use social media daily

A growing share of the population use social media. In 2017, 80 per cent between 16 and 79 years had used social media in the last three months. The share has increased from 74 per cent in 2016 and 71 per cent in 2015. Daily users increased from 54 per cent in 2015 to 65 per cent in 2017.

The growth in recent years is largely due to an increase in use among the older age groups in the survey. Almost as many men as women use social media, but women are more likely to be frequent social media users.

Other common internet activities are sending and receiving emails, using online banking and reading online newspapers. Approximately 9 in 10 Norwegians between 16 and 79 years perform these activities.

Figure 2. Online activities in the last 3 months, 16-79 years. 2017
Figure 2. Online activities in the last 3 months, 16-79 years. 2017
Share of population 16-79 years
Post opinions on political/civic matters 12
Use a proffessional network (LinkedIn) 19
Saving files in online cloud 48
Searching for health related information 62
Selling goods/services online 32
Uploading self made content to web sites or social media 37
Online banking 91
Sending/receiving emails 91
Reading online newspapers 89
Use social media every day 65
Have used social media last 3 months 80
 

Three in four shop online

Seventy-five per cent of Norwegians have ordered goods or services online in the last 12 months. People with a higher education are more likely to shop online. Almost nine in ten with a college or university education have shopped online in the last year.

Among those who ordered goods or services online, 82 per cent have used Norwegian online sellers, and 56 per cent have used foreign online sellers. Holiday accommodation and other travel arrangements are popular goods or services to buy online.

Figure 3. Types of goods and services bought online in the last year, 16-79 years
Figure 3. Types of goods and services bought online in the last year, 16-79 years
2017 2016
Groceries 14 9
Films and music (incl. streaming) 42 33
Books, magazines, e-learning materials 35 31
Clothes 44 40
Video games or software 24 19
Electronical equipments 22 23
Travel and accommodation 54 54
Tickets to arrangements 45 46

Comparison with other European countries

The survey on ICT usage in households and individuals is conducted on behalf of Eurostat, which enables comparisons with other European countries. Comparable data from other countries can be found on Eurostat’s website.

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