Norwegian media barometer, 2011

The amount of people who read printed newspapers on an average day has fallen in recent years. From 2010 to 2011, there was a slight decline, from 64 per cent in 2010 to 63 per cent in 2011. In 1997, the percentage was 84. The percentage of the population who used the Internet on an average day increased from 77 to 80 per cent among persons aged 9-79 from 2010 to 2011.

The proportion of people who watch television on an average day has been reasonably stable in recent years. The percentage for 2011 was 81; about the same as in 2010. There has not been much change if we go back 15 years. The proportion of radio listeners on an average day has only had a slight decline, from 56 per cent in 2010 to 55 per cent in 2011. However, like newspaper reading in the long run there has been a decline in the percentage of radio listeners on an average day. In 1994, the percentage was 67.

We spend more time in front of the TV

We watched television for 2 hours and 37 minutes per day in 2011; 4 minutes more than the year before. There has been an increase in TV viewing from 2008, when we spent 2 hours and 25 minutes. We spent 1 hour and 21 minutes per day listening to the radio in 2010; 1 minute less than in 2009.

Increased use of sound files from Internet

Sixty-four per cent of those who used sound systems on an average day in 2011 listened to sound files from the Internet, which is an increase from 59 per cent in 2010. A total of 53 per cent of them used MP3 players in 2011. The proportion using CD players is declining; from 52 per cent in 2010 to 47 per cent in 2011.

Decrease in share of book readers

The percentage of book readers on an average day was 17 in 1997. This has later increased. In 2010, it was 24 per cent, and in 2011 it increased to 27 per cent. The share of persons who read weeklies and cartoons on an average day has changed little from 2010 to 2011.

Four out of ten have hard disc recorder

While the access to VHS players in Norwegian households is slowly declining, there has been considerable growth in the access to DVD/Blu-ray players in recent years. In 2011, the percentage was 83, while it was 87 per cent in 2010. In addition, 41 per cent had access to a hard disc recorder in 2011. Eighty-three per cent had Internet with a broadband connection in their household in 2011. Twenty-two per cent had DAB-radio in 2011. Sixty-eight per cent of the population had one or more newspaper subscriptions in their household in 2011, about the same as the year before.